Coolidge Effect
From Ladder Wiki
The Coolidge Effect is a biology term that has applied to human relations by Billydee.
[edit] Text of Billydee's Coolidge Effect Post
I think this is pretty obvious, but it has never been mentioned in the LT section of the website. True, novelty is a factor that women look for in men, but it should also be acknowledged that novelty (sexually, "newness," etc.) is also a factor that makes a woman attractive.
This is otherwise known as, "The Coolidge Effect," for those of you who are familiar with the concept.
Basically, we all have the classic Ladder, with women ranked higher and lower, usually based on mostly their looks & the likelyhood they'll put out. However, there is ALSO female novelty at play---unconquered territory, if you will. This is very consistent with the Darwin & biological theories that say that men are fertile for life and have the ability (at least in theory) to impregnate different females several times per day. In short, The Coolidge Effect acknowledges that men will be more attracted to a novel/new woman than to a known woman he has already had sex with several times.
For example, you may have a girl who's an 8, 9 or 10 on your hands. Things are great. You've been dating for quite awhile. But in the sex department, things become a bit boring--routine. Even though the scenery/view is AWESOME, it's still the same old scenery. At this point, the novelty factor might kick-in. Wherein you might be tempted to fuck a girl who is only a 7, or an 8 (even if you'r girlfriend is a 9 or 10), simply because the 7 or 8 is do-able and, "new."
Now, whether you DO sleep with that girl who is lower on the ladder depends on many things: how hot your GF actually is. How, "boring," your sex life has become with her. The likelyhood you could get away with it, your own personal/moral character, etc.
But it still doesn't change the fact that you may be TEMPTED to sleep with a girl who isn't as hot as your current GF.
Therefore, attractiveness & likelyhood of a hook-up are not the only factors--it can also be novelty/newness if you are currently in a relationship that has become routine/boring.
