Beta male
From Ladder Wiki
A beta male (often just called a beta) is technically any male who would not be considered one of the alpha males of a group. This term is often used in a derogitory manner, even though it does not always imply inferiority - just that the beta does not have the authority of an alpha in that specific situation.
However, since most beta males are not demanding enough in presence to make true attraction with the woman of their choice happen due to either timidity or supplication, it is often considered a poor choice to stay a beta male when you know (or have available to you) the methods necessary to become more alpha in your behaviors.
This site is designed with the thought that every male can display the values necessary for attraction if they could only get past their social and/or mental conditioning and see what it takes to make attraction happen. This site, more or less, is devoted to turning betas into alphas.
