Frame

From Ladder Wiki

A frame is a state of mind, action, and verbage that PUAs put themselves in when doing pickups. Usually it is a positive mental state in which they believe they are the leader, wanted by all the girls, etc. There are also frames that are based off of desirable lifestyles, such as a rockstar frame, rich stuck-up businessman frame, etc.

[edit] See Also:

• Setting Your Frame and Stronger Personal Reality